Ana Vásquez—Visual storyteller focused on shaping strategic brands and experiences that earn trust through storytelling, community, and care.

Seed Health – NYC Launch of VS-01**

Led the brand design for Seed’s latest innovation, a vaginal symbiotic, aiming to shift women’s perspectives on their vaginal microbiome.
Collaborated with the executive team to design and execute an iconic influencer campaign, culminating in a launch event at America’s first women’s hospital, founded by Dr. Elizabeth Blackwell.
Directed the NYC morning event that included an interactive science class, microbiome-friendly breakfast, custom zine, ‘Invisible You’ portrait studio, and curated gift bags, creating a comprehensive brand experience.
Positioned Seed Health as a leader in microbiome science by attracting thought leaders, health experts, and influencers through a unique, communal unboxing experience.
Curated and led the influencer campaign to increase brand visibility and engagement, leveraging a strategic blend of storytelling and experiential marketing.

Good Ancestors**

Collaborated with Climate Draft to overhaul their website, aiming to broaden the organization’s impact and engage a wider audience passionate about climate consciousness.
Designed a user-friendly hub inspired by Climate Draft’s acclaimed newsletter, serving as the “front door” to climate tech exploration and education.
Developed the site to include curated news stories, evergreen resources, and profiles of groundbreaking companies, creating an inviting and informative gateway for users.
Integrated targeted learning journeys and interactive events, enhancing user engagement and supporting a comprehensive climate tech exploration experience.
Contributed to positioning Climate Draft as a trusted and knowledgeable resource, inviting users in “like a friend of a friend who knows their sh*t.”

HBO**

Led art direction for the fourth film in HBO’s docuseries on Shaquille O’Neal, focusing on how he became a cultural icon and meme throughout his career.
Developed a new visual system for episode four, ensuring each episode had a visually distinct treatment that complemented the narrative arc of Shaq’s life while maintaining a consistent visual thread across the series.
Collaborated with Art Camp to create four short films that provided an in-depth view of Shaq’s journey, capturing the evolution of his persona and cultural impact.
Crafted a dynamic art direction that flexed between maximalist and minimalist styles, reflecting the diverse phases of Shaq’s life and career.
Designed on-screen text and graphics using a meme and web aesthetic, aligning with Shaq’s personal style and enhancing the series’ contemporary storytelling approach.
Contributed to the series’ acclaim, which was featured in prominent publications such as Time, People, and Variety.

Emergent Strategy Ideation Institute**

Co-mentoring, coaching, and leading a team of EMII facilitators in conflict resolution and Emergent Strategy practices.

Better–Brand and Performance Marketing**

Led design efforts to increase brand awareness and customer engagement across social channels, blogs, and campaigns for Better, a digital mortgage company.
Played a key role in developing a scalable design system that enhanced Better’s visual identity and messaging strategy, positioning the company as a challenger brand in the homeownership market.
Collaborated with cross-functional teams and production partners to launch impactful campaigns, including “Finding Home,” which resonated with customers’ evolving needs, particularly with the rise of remote work.
Crafted creative strategy and art direction focused on authentic storytelling through a photojournalistic style, capturing expressive slice-of-life moments and emphasizing unique rituals, environments, and communities.

Tumblr

Coordinated the launch of the Pride Q&A Series, generating brand awareness and uplifting various fandom communities through authentic storytelling while ensuring compliance with GDPR regulations.
Curated a lineup of local artists and established voices, leading a month-long campaign of vulnerable reflections and branded content that celebrated the joy of art, community, and identity.
Collaborated with cross-functional teams to align on shared goals, culminating in a Pride celebration and guest interview series at the Public Hotel in NY.
Led the creative process from concept through post-production, delivering a successful campaign across Tumblr and social media channels that highlighted LGBTQ+ narratives and increased engagement by the end of the month.
Oversaw and executed integrated marketing campaigns for social change initiatives, including commemorative events like Pride Month, while developing style guides for the brand relaunch.
Partnered with high-profile collaborators such as Hayley Kiyoko, Elton John, Sasha Velour, and Gaby Dunn to create impactful content and experiential events, enhancing the campaign’s reach and resonance.
Worked with media partners including Huffington Post and Yahoo Lifestyle to develop and implement social strategy, content strategy, and cross-channel social and video content.

Huge

Art Director for the Editorial & Communications teams at Huge, leading Magenta, the company’s Tech and Culture magazine, with a focus on establishing the Magenta brand and driving innovation initiatives.
Built and oversaw creative teams to produce ongoing content, providing creative direction across various disciplines, including concept development, integrated marketing campaigns, brand design, style guides, illustration, editorial design, content strategy, production, event design, and photography.
Led the identity and design for the award-winning Notifica app and spearheaded a digital marketing activation to generate voter awareness for the NYCLU.
Initiated and led a media team to capture content for the 2017 DC Women’s March, enhancing the visibility and impact of the event.
Executed experiential design for the Northside Event at the Paperbox, creating engaging and memorable experiences for attendees.
Delivered product design for high-profile clients, including Gucci, Google, NYCLU, TouchTunes, Victoria’s Secret, and led the Huge site redesign.